Reinventing college admissions with eye on retail dynamics

“I was asked what I thought higher education would look like in the future. My answer was that what we think of as the “higher education industry,” would be smaller with many fewer institutions and that those that survived would look a lot more like retail businesses …”

“… In short, the structural factors that historically insulated colleges from competition in the past have been breeched and viewing students as retail customers has become central to survival across much of higher ed. The most obvious and common retail practices visible in the academy today include approaches to … (To view full article, click link below)”

Wallace K. Pond, Ph.D.